On Nov 28, 2007, at 12:51 PM, Robert Hoekman, Jr. wrote:

>
> The upside-down pill bottle (Target's ClearRx), however, wasn't.  
> Deborah Adler had very clear personas in mind when creating her  
> remarkable game-changing design.
>
> But this is also a case where you could have arrived at the  
> solution without a persona, because you can become a SME on it  
> without talking to other users.

Coulda, Woulda, Shoulda.

Maybe you could have. But nobody did.

And the problem has been around for a really long time.

So, what does that mean?

:)

Jared
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