I suggest coming up some sort of fun exercise which introduces your 
points as an ice breaker.  Then, go into your points.  And, expect that 
you'll need to periodically remind people what you can do for them.  In 
the end, you'll probably gain more traction by showing your value on a 
few early projects and gaining converts one at a time.

We were asked to do something similar for a group of managers and 
architects.  After some discussion, we came up with an hour long 
exercise where the product managers, program managers, and architects 
were divided into groups.  Each group was to build the same Lego set as 
a project, but the exercise was such that each group "involved" our 
usability/design group differently over the course of the "project". 

One group, representing full involvement, got documents representing the 
results of contextual inquiry, personas, concept sketches, wireframes, 
detailed interaction design, and usability testing.  Another group, 
representing minimal late involvement, got only artifacts representing 
concept sketches, some basic requirements, and late usability testing.  
The other two groups got artifacts representing involvement that fell in 
between the first two.  The exercise was fun for almost all the 
participants and served as a good introduction (which we followed up 
with a more standard presentation).

Ron
 

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