This particularly relates ad-supported business models etc. Firstly, how is the UX team (& the product building teams in general) related to the Business/ Sales teams? The answer to the second question will probably be a factor of the first, but what's the nature of negotiations between the two, esp when there is a conflict of interest (as there often is).
Take a hypothetical example- Sales wants to put a 300x250 in addition to the already existing banner & tower ads. You believe that it will be detrimental to the experience, but they respond by saying that its going to increase revenues by 5%. How would you counter this? Has anyone employed numbers - like trying to inject traffic projections into the numbers (based on the different experiences being provided) Finally, is there any research detailing the effect of different types of ads on the User Experience. Eg: From an UX perspective, would you prefer to have a pre-roll ad (like NYT has sometimes) or banner/tower ads? (of course it depends on that the content is, but some specifics would be great) -- -Vishal http://www.vishaliyer.com ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
