We go with full-page all-Viagra ads, all the time. Just kidding...
One way you can counter ad-space issues that conflict with user experience is to set up an A-B test. Several of the better analytics apps (Omniture for sure, and probably Webtrends and others) can track AB testing pretty well. Put the big ad on one page, route a small % of users to the page for 3 months, then tell Sales they gained 5% in revenue but lost 10% of users who couldn't find the signin form. They don't *know* any more than you do with any accuracy what the result will be, so test the concept before unleashing it on your ad-weary visitors. They're better at selling a point, I'm sure, but you have the advantage of scientific inquiry. Bryan http://www.bryanminihan.com -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Vishal Iyer Take a hypothetical example- Sales wants to put a 300x250 in addition to the already existing banner & tower ads. You believe that it will be detrimental to the experience, but they respond by saying that its going to increase revenues by 5%. How would you counter this? Has anyone employed numbers - like trying to inject traffic projections into the numbers (based on the different experiences being provided) -- -Vishal http://www.vishaliyer.com ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
