One argument I have seen work is the: "bad experience will erode our (meaning the your/site, not the ad) brand and kill that valuable, if unquantifiable equity."
This research (http://www.apa.org/monitor/jun04/toomany.html) talks about how the more adds/choices a person has the less likely they are to pick on. This would be an argument that while in *theory* you get 5% more revenue, if advertisiers aren't getting their click-thru rates, they'll pay less for each add, eating that 5% right back up. Gretchen -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Vishal Iyer Sent: Wednesday, January 09, 2008 11:04 AM To: [EMAIL PROTECTED] Subject: [IxDA Discuss] Working with Business/ Sales teams This particularly relates ad-supported business models etc. Firstly, how is the UX team (& the product building teams in general) related to the Business/ Sales teams? The answer to the second question will probably be a factor of the first, but what's the nature of negotiations between the two, esp when there is a conflict of interest (as there often is). Take a hypothetical example- Sales wants to put a 300x250 in addition to the already existing banner & tower ads. You believe that it will be detrimental to the experience, but they respond by saying that its going to increase revenues by 5%. How would you counter this? Has anyone employed numbers - like trying to inject traffic projections into the numbers (based on the different experiences being provided) Finally, is there any research detailing the effect of different types of ads on the User Experience. Eg: From an UX perspective, would you prefer to have a pre-roll ad (like NYT has sometimes) or banner/tower ads? (of course it depends on that the content is, but some specifics would be great) -- -Vishal http://www.vishaliyer.com ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
