On 9 Jan 2008, at 19:03, Vishal Iyer wrote: [snip] > Take a hypothetical example- Sales wants to put a 300x250 in addition > to the already existing banner & tower ads. You believe that it will > be detrimental to the experience, but they respond by saying that its > going to increase revenues by 5%. How would you counter this? Has > anyone employed numbers - like trying to inject traffic projections > into the numbers (based on the different experiences being provided) [snip]
If I thought it would increase revenue by 5% I don't think I'd want to counter it. What would be my motivation? If I didn't think it will increase revenue by 5% - I'd demonstrate why. Do some user testing, or some A/B testing with the live site. Personally I don't think the right answer to these sort of issue is who's related to who in the org-chart. Being the boss doesn't help. I would folk follow my UX suggestions because I can demonstrate that they have business value, not because I have "authority" over them (not that I often do :-) Cheers, Adrian ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
