I am not sure how many of you come from a language teaching background. But
if there is an area where terms, sometimes several meaning the same thing,
abound that is language teaching. I started off as behaviourist teacher,
which could be called a learning perspective teacher, or a "listen and
repeat" teacher. Every school will market their methodology as unique and
name it as "Someone's Method" although they will basically use the same
methodology with tweaks here and there.

>From my experience as a teacher in a market such as the Latin-American (big,
big, big and profitable), it would be a bit of a waste of time trying to
imprint a definition of the field and educate decision-makers about the
specifics of language learning or a language teaching methodology and how
and what makes it similar or different from this and that method. The
definition is irrelevant. 

Giving people a clear definition of what a language teaching method was
wouldn't make any difference either. People are filling up schools because
of a perceived need of learning English to get better jobs and make more
money, ok some are doing it for the cultural and educational prospects and
others are doing it for love (damn gringos stealing our women :) ), but my
point is that from a user perspective, the motivators are more important
than the methods and definition of these methods, being that most are blind
with (or focused towards) the prospect of the positive results, which are
the motivators in first place. 

If a school says that they do not teach a language but a "way of being"
which includes language, culture and street smarts and another says that
they "teach the language to work around your personality just like your
native language" and both schools throw their marketing and pedagogical
structure to make themselves known for these, that is what it is: marketing
and definitely pedagogical innovation but which amount of students really
understand this at first? After all, for them, it still is a language course
whether it is being taught by Noam Chomsky or yours truly. 

They will be checking if there is a DVD player in each room, a computer lab,
a good library, extra-curricular language clubs, the teachers are all native
speakers or lived abroad for a long time and other things that they perceive
(mistakenly perhaps since very few do use the libraries and spend time in
the computer labs and extra-curricular language clubs) as the facilitators
of their expected outcome.

Talking about languages, I believe if we could split a bit of the time
dedicated for finding a definition for UCD to analyse things such as
linguistic accessibility and the impact on usability and thinking of ways of
researching taxonomies for card sorting activities with users giving the
terms to be sorted from the start that would be equally beneficial.

Cheers,

Luis

"I don't care if user centered design isn't the exact right
phrase/term. I just don't think it's worth the effort to put a
different label on the same thing and reeducate people about it."






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