Jared, with all due respect, that's a gigantic exaggeration that
simply is not true. Every organization i've ever worked for has used
cutting edge technology, but they're still locking engineers away in a
room and not involving users in design. There's still a lack of
understanding across a big part of industry about what UCD is and why
you should do it in the first place. That's why it's a useful term,
for me at least. I'm making the assumption that means it's useful for
others. Maybe that's a wrong assumption.

I don't care if user centered design isn't the exact right
phrase/term. I just don't think it's worth the effort to put a
different label on the same thing and reeducate people about it.

If I'm selling the benefits of UCD to an executive, and my teammate is
selling the benefits of data driven design or user interface
engineering or whatever - what message does that send to that
executive? It's not a good one, whatever it is. UCD is found all over
the place - websites, professional organizations, in job descriptions,
on resumes, etc. This is such a victory for us, and for the poor
people who use software and other products. Why we are endlessly
bitching about semantics now is beyond my realm of comprehension.

Jeff

On Jan 22, 2008 7:11 AM, Jared M. Spool <[EMAIL PROTECTED]> wrote:
>
>
>
> On Jan 22, 2008, at 2:27 AM, Jeff White wrote:
>
>
> On Jan 21, 2008 7:28 PM, Gretchen Anderson <[EMAIL PROTECTED]> wrote:
>
>
> Out of curiosity (I'm very confused by this thread) is the issue with
>
> "user-centered" design the fear that it's somehow ignoring biz & tech?
>
>
>
>
>
>
>
> No, the issue is that a bunch of really opinionated people can't seem
>
> to read and digest things that have been long established.
> User-centered design is a 1980s concept that has long outlived its
> usefulness, except in the deepest, darkest corners of IT (where the COBOL
> still lives and breathes).
>
> Here, in 2008, the only people who seem to want to talk about it are those
> people who've decided they want to take the same can of beans, replace the
> label, and then declare it to be somehow better. So far, they have yet to
> explain why the new label improves the old can.
>
> Yet, we love them anyways.
>
> Jared
>
>
> Jared M. Spool
> User Interface Engineering
> 510 Turnpike St., Suite 102, North Andover, MA 01845
> e: [EMAIL PROTECTED] p: +1 978 327 5561
> http://uie.com  Blog: http://uie.com/brainsparks
>
>
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