I believe that Jared Spool wrote an article on this YEARS ago (and can/should/will probably correct me where I'm wrong).
I think they buy these products with crappy interfaces because it has the functionality that they need. When they first purchase a product, that is their main concern. It's not until they have used it for a while that they move on to the next step beyond functionality. Actually--Jared, my brain hurts, do you still have this article? Assuming you also feel that it relates to this question. Susie Robson The MathWorks Sr. Usability Specialist 1.508.647.7685 -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Bruno Figueiredo Sent: Tuesday, January 22, 2008 2:24 PM To: [email protected] Subject: [IxDA Discuss] Why do crappy interfaces sell? I just spoke with a client for who I did an interface review for a CD product that is almost on the market. They told me that they loved my work but they have been showing the product with the old interface to clients and they already have a couple of orders for it so they're scrapping the review work for now. My question is: why do people keep buying products with crappy interfaces? I guess that since most products ship with poor interfaces, people have very low expectations. But these kind of products have been around for what? 15 years? They should know better by now. Why do people keep giving incentives to companies who deliver poor products? I think that people are generally unaware that these products can indeed be much better. So that points us towards education. Shouldn't we be educating the general public? Maybe by rewarding good interfaces or by giving them information about what a good product should be? ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
