>> But these kind of products have been around for what? 15 years? Bruno, I think that's the very root of the problem: inertia. When there are only one (or few) players in the field, the market for a product tends to mature slowly. The financial and medical industries are classic examples. Especially in these industries, upper management sees a different approach as something that needs additional training and integration work. Never mind that the "new thing" would make people more efficient and offset the costs. On the customer and the vendor side, they see it all as extra cost that doesn't make sense, especially when there are shareholders to report to.
Not sure what the market is for the CD product, but I'm guessing once another company wants a piece of the pie, it'll come up with a slick new way to do things and give your client a run for its money. That's when there's incentive for someone like your client to use that extra cost to "buy a competitive advantage." And when the competitors of customers in the market become more efficient by using the new, more efficient product, they have an incentive to demand more efficient products, too. - N ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
