On Jan 22, 2008, at 2:23 PM, Bruno Figueiredo wrote:

> I think that people are generally unaware that these products can  
> indeed be much better. So that points us towards education.  
> Shouldn't we be educating the general public? Maybe by rewarding  
> good interfaces or by giving them information about what a good  
> product should be?

A number of reasons, in no specific order:
1. Traction—they're used to a product or crappy interface/experience  
and don't see a need to change.
2. Fear of change.
3. Lack of knowledge—don't know any better.
4. Really good sales person. Just look at Lotus applications—ugh!
5. Sold on functionality—ever seen applications used in trading? UI?  
What UI? Information hierarchy? What's that?
6. Buyer isn't the user. How many people here in large-mid sized  
companies? Go ahead, raise your hands. Okay, how many of you get to  
pick the platform and applications you use? Oh, right.


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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