Qualifications are IMO optional, it depends on where you get mentored
1) teachers/bosses 2) books 3) hacking. Passion combined with aptitude
will allow greatness grow, especially those diamonds that form in the
pressure of deliverables... be it self-imposed or externally.

> Since when do designers do what John Q says. We are strategic problem
> solvers who look for the latent problems that John Q can't
> articulate.

Amen brotha!  Relatedly,
1)  Often users being heads down will be 'in the box'  behaviorally
trained to stay in that box, are unable to even know what solutions
are possible.  Outside the box, we are free to see how a given medium
can minimize a particular workflow for a particular, and in particular
with workflows measuring the benefits to such changes differentiates
it from purely subjective design.  Schooling and corporate culture can
produce a similar behavior conditioning, which is why
cross-disciplines teams tend to produce innovation.

2) in interaction design and experience design, great products often
boil down to flow states, which by definition are getting people to
move through the system fluidly without paying much attention to the
details, so ask end user to say why they like an ipod better than some
other mp3 player and they can't really enumerate, it's just makes them
happy.

The downside to this for us, is that XD+IA are illusive. It's that
savory flavor, most can't really describe, so either don't allocate
resources for the recipie or spend volumes of hours trying to recreate
it.
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