Dmitry:"Papanek also makes another statement that I think hints at the
futility of all the "defining the damn thing""

Yerp.  In the context of the discussion I prefer to think of design in
terms of how, not what.  Most people inherently 'design', its the
fabric of life, but not everyone uses methodology.

I dont recall if I read this verbatim or coagulated it from a number
of sources... when someone wants my elevator pitch on what I do,
whether its a veep or granny I some it up as follows..

Design is the art of deleting the non essential.  My job is
understanding the essential.

The problem with that viewpoint as I've come to discover;  people
desire more than the essentials.
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