I saw a slightly different one - this time staring a woman who was obviously some kind of HFE, designer - something doing user testing for the dashboard on the ford fusion, talking about how she tests prototypes with real users to inform the design.
So it looks like they have at least 2 tv spots focused on the how and why of making things better for people. On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <[EMAIL PROTECTED]> wrote: > So I'm half watching the TV last night and I look up during a commercial > for Ford automobiles, and they are talking about their new navigation system > and the guy in the commercial (or an actor claiming to be) says something > along the lines of, "I design the user interface. I like taking hard > problems and making them simple for people to use." > > Needless to say, I almost fell out of my chair. Anyone else seen this > commercial? I can't find it online, or even reference to it online. > > As far as I know, this is the first time an interaction designer has > appeared on a TV commercial for a product, much less mention bits of our > philosophy. > > Dan > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | User Experience Architect tel +1.617.281.1281 | [EMAIL PROTECTED] --------------------------------------------------------------------------------------------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
