Yes, the commercial are good. There are now two Ford commercials that focus on HF, interaction design, and the use of virtual reality to simulate concepts early. There were some in the past by Bank of America where they actually showed a clip of "researchers" doing prototypes and workflow analysis, and testing as well a working on future concepts that was good (actually better than their ATM). The term "user experience" shows up now and then, but I don't hear the term "usability" used that much (I think that it is not a term that is understand by the general public at all and really like the last sentence in the Ford commercial about "making them simple for people to use". I would like to rename "world usability day" (WUD - awful acronym" something like "Make Things Work Day".
Chauncey On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <[EMAIL PROTECTED]> wrote: > So I'm half watching the TV last night and I look up during a commercial for > Ford automobiles, and they are talking about their new navigation system and > the guy in the commercial (or an actor claiming to be) says something along > the lines of, "I design the user interface. I like taking hard problems and > making them simple for people to use." > > Needless to say, I almost fell out of my chair. Anyone else seen this > commercial? I can't find it online, or even reference to it online. > > As far as I know, this is the first time an interaction designer has > appeared on a TV commercial for a product, much less mention bits of our > philosophy. > > Dan > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
