Very interesting... could this be the start of the tipping point for our industry??
On Thu, May 8, 2008 at 7:04 AM, Will Evans <[EMAIL PROTECTED]> wrote: > I saw a slightly different one - this time staring a woman who was > obviously > some kind of HFE, designer - something doing user testing for the dashboard > on the ford fusion, talking about how she tests prototypes with real users > to inform the design. > > So it looks like they have at least 2 tv spots focused on the how and why > of > making things better for people. > > On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <[EMAIL PROTECTED]> wrote: > > > So I'm half watching the TV last night and I look up during a commercial > > for Ford automobiles, and they are talking about their new navigation > system > > and the guy in the commercial (or an actor claiming to be) says something > > along the lines of, "I design the user interface. I like taking hard > > problems and making them simple for people to use." > > > > Needless to say, I almost fell out of my chair. Anyone else seen this > > commercial? I can't find it online, or even reference to it online. > > > > As far as I know, this is the first time an interaction designer has > > appeared on a TV commercial for a product, much less mention bits of our > > philosophy. > > > > Dan > > > > > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... [EMAIL PROTECTED] > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > > > > > -- > ~ will > > "Where you innovate, how you innovate, > and what you innovate are design problems" > > > --------------------------------------------------------------------------------------------- > Will Evans | User Experience Architect > tel +1.617.281.1281 | [EMAIL PROTECTED] > > --------------------------------------------------------------------------------------------- > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- "Art provokes thinking, design solves problems" w: http://www.davidshaw.info ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
