Couldn't find the original tv spot either, but I found one video on
their website where they show off their testing with driving
simulators - they even mention the term "human-machine interaction" :)

It's the last video on that page:
http://www.fordvehicles.com/forddriveone/

-- Alex

On Thu, May 8, 2008 at 2:42 PM, Dan Saffer <[EMAIL PROTECTED]> wrote:
> So I'm half watching the TV last night and I look up during a commercial for
> Ford automobiles, and they are talking about their new navigation system and
> the guy in the commercial (or an actor claiming to be) says something along
> the lines of, "I design the user interface. I like taking hard problems and
> making them simple for people to use."
>
> Needless to say, I almost fell out of my chair. Anyone else seen this
> commercial? I can't find it online, or even reference to it online.
>
> As far as I know, this is the first time an interaction designer has
> appeared on a TV commercial for a product, much less mention bits of our
> philosophy.
>
> Dan
>
>
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