Wow - yes - That is the woman in the ad that played last night.

Wouldn't want to get into a debate with her - she has a blackbelt and would
kick most of our butts.

On Thu, May 8, 2008 at 3:21 PM, Carol Smith <[EMAIL PROTECTED]> wrote:

> Hi all,
>
> I believe this is the woman we're discussing:
> http://www.ics.uci.edu/computerscience/vrst/program/program_baron.php
>
> Great ads!
>
> Carol
>
>
> Carol J. Smith
> Principal Consultant
> Midwest Research, LLC - www.mw-research.com
> [EMAIL PROTECTED] or cell: 773.218.6568
>
>
> On Thu, May 8, 2008 at 10:04 AM, Will Evans <[EMAIL PROTECTED]>
> wrote:
>
> > I saw a slightly different one - this time staring a woman who was
> > obviously
> > some kind of HFE, designer - something doing user testing for the
> dashboard
> > on the ford fusion, talking about how she tests prototypes with real
> users
> > to inform the design.
> >
> > So it looks like they have at least 2 tv spots focused on the how and why
> > of
> > making things better for people.
> >
> > On Thu, May 8, 2008 at 9:42 AM, Dan Saffer <[EMAIL PROTECTED]> wrote:
> >
> > > So I'm half watching the TV last night and I look up during a
> commercial
> > > for Ford automobiles, and they are talking about their new navigation
> > system
> > > and the guy in the commercial (or an actor claiming to be) says
> something
> > > along the lines of, "I design the user interface. I like taking hard
> > > problems and making them simple for people to use."
> > >
> > > Needless to say, I almost fell out of my chair. Anyone else seen this
> > > commercial? I can't find it online, or even reference to it online.
> > >
> > > As far as I know, this is the first time an interaction designer has
> > > appeared on a TV commercial for a product, much less mention bits of
> our
> > > philosophy.
> > >
> > > Dan
> > >
> > >
> > > ________________________________________________________________
> > > Welcome to the Interaction Design Association (IxDA)!
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> >
> >
> >
> > --
> > ~ will
> >
> > "Where you innovate, how you innovate,
> > and what you innovate are design problems"
> >
> >
> >
> ---------------------------------------------------------------------------------------------
> > Will Evans | User Experience Architect
> > tel +1.617.281.1281 | [EMAIL PROTECTED]
> >
> >
> ---------------------------------------------------------------------------------------------
> > ________________________________________________________________
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-- 
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel +1.617.281.1281 | [EMAIL PROTECTED]
---------------------------------------------------------------------------------------------
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