I am not at odds with SEO. But I think the notion that what is good
for SEO is also good for users is a stretch. While search engines
seek to work the way people think, I believe they are still a ways
off. Humans are more forgiving than search engines... and the lean
towards search is a compromise for the user. About.com for instance,
is way off the deep end optimized for search and is not the same user
resource that is once was. I would hate to see other good sources of
information and content go that direction.
On May 14, 2008, at 10:31 PM, Andy Edmonds wrote:
The tough part is that so much of common SEO is superstition. The
feedback loop for an individual site owner on SEO is so slow that
it's much tougher to attribute causality than in say split-testing
site designs.
At least SEO and usability agree on the futility of over-use of
Flash! Hat's off to SEO for killing the splash page :)
The general guidance that Google tries to offer is if it's good for
the user, it's good for SEO. This certainly jives with a lot of
findings -- like those favoring long, descriptive hyperlink anchor
text.
Where in particular do you find SEO at odds with good UX?
-Andy
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