I beg to differ Andy. Much of SEO is hard fact. The superstitious ones were driven out by Google and its relentless drive to create a "perfect" search tool. Give me a superstition and I'll find you the patent or research to support it as a best practice.
SEO did not kill the splash page. It is alive and well and successfully optimized in a number of ways as is Silverlight and AJAX. More importantly, search is making great strides in stamping out the paid link market and leveling the playing field between big and small sites. And now search is turning its attention to video indexing that extends beyond the text someone might throw onto a page if given the opportunity to do so. It is a bold new SEO world out there and getting much more sophisticated and interesting by the day. Just ask Ori Allon. :) marianne [EMAIL PROTECTED] -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Andy Edmonds Sent: Wednesday, May 14, 2008 7:31 PM To: mark schraad Cc: IXDA list Subject: Re: [IxDA Discuss] seo and usability The tough part is that so much of common SEO is superstition. The feedback loop for an individual site owner on SEO is so slow that it's much tougher to attribute causality than in say split-testing site designs. At least SEO and usability agree on the futility of over-use of Flash! Hat's off to SEO for killing the splash page :) The general guidance that Google tries to offer is if it's good for the user, it's good for SEO. This certainly jives with a lot of findings -- like those favoring long, descriptive hyperlink anchor text. Where in particular do you find SEO at odds with good UX? -Andy ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
