> I agree that the guideline could be expressed more clearly and that
> there's no obvious answer to the "how much longer" question, yet.
>

It's perfect example of how marketing can interfere with clarity. I
understood what you meant, but it was open for interpretation if you
didn't understood the context.

I am very sure that the guidelines in the book have value. What scare
me, is when people read about research without understanding the
context of the research, and then make generalisation based on this
research. One day research says this and on another day research says
something else and that is because of people ignoring context. Context
defines function. I frequently have to argue with people who read
research somewhere and then assume that the results apply to all
conditions.

Your site: Very interesting topics. Read through a few of them. I can
understand why short links won't work for you as your site is very
text heavy (no images to rest the eyes or break the long posts, and
posts in conjunction with text heavy menus becomes visually taxing).
People in certain lines of work (maybe it is personality type, maybe
it is learned behaviour - maybe the experts hear can clarify) or maybe
it is a stereotype to claim it, but they prefer just text. Anything
else to them is a distraction. They would love your site. Other people
prefer visually attractive websites and they will skim your info. I
think a visual heavy website with longer text links will be less
effective, because it will increase the visual clutter. For a visual
heavy website shorter text links might actually be more effective. I
have no research to prove this, but that would be my guess. (This is
obviously not taking in account where cultures see web clutter as
good.)
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