Yes, your hamburger example is funny! But UIE has strong data showing that longer links work better. See http://www.google.com/search?q=site%3Awww.uie.com+link+length
and specifically the commercial offering: http://www.uie.com/reports/scent_of_information/ -A AJKock wrote:
"Where in particular do you find SEO at odds with good UX?" SEO prefers descriptive links, which leads to some people creating long phrases which they link.
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