On Thu, May 15, 2008 at 10:08 AM, AJKock <[EMAIL PROTECTED]> wrote: > If longer is better, how can there be a specific optimal length? > Wouldn't long as possible be the optimal length?
I think what you're pointing to is an unfortunate contraction in the phrase "longer is better." What I take that phrase to mean is "longer than the typically used one to two words, particularly in cases where the text is something like 'click here' or 'click for more'." I agree that the guideline could be expressed more clearly and that there's no obvious answer to the "how much longer" question, yet. For example, on my blog (copyfight.corante.com) I've started using entire sentences or most of a sentence as link text. To some degree that's because I believe my reader audience tends to skim the blog entries rather quickly and is likely to miss shorter link texts. To some degree it's because I'm writing in an informational medium rather than a commercial medium. I'm pretty sure these practices aren't wholly applicable to the typical e-commerce experience that UIE tends to study. But that doesn't make the guideline useless, either. Best regards, --Alan ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
