"web-challenged" ?
seriously though, try 'novice'
personas almost always help, IMHO
jd
On Jun 3, 2008, at 11:15 AM, Alla Zollers wrote:
Hi Everyone --
I am having a bit of a terminology problem within my company. Most
of the
product people and developers like to refer to our users as
"unsophisticated" (a euphemism for dumb). My understanding of the
majority
of our users is that they are generally of a lower socio-economic
level and
so don't have regular access or extensive experience online.
I mentioned this to the director of product and he asked me to come
up with
a different terminology for our segment of users, as we wish to
expand to
the more affluent and internet savvy segment.
I am not sure what would be a good terminology for our
"unsophisticated"
users? Do you think personas would help in this situation?
Thank you!
- -
Jeffrey D. Gimzek | Senior User Experience Designer
http://www.glassdoor.com
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help