On Jun 25, 2008, at 8:49 AM, Lee McIvor wrote:

UCD is a process that aids creativity and avoids waste, no-one has ever claimed it's a guarantee of brilliant products - just the same as employing a designer doesn't guarantee good design.

I'm going to be blunt:

The only people I've ever met who need UCD processes as a means to design are the exact people I think need to consider going back to take a few good design classes in industrial or graphic design. Preferably both.

You can shoot the messenger all you like.

--
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

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