I don't think the companies you mentioned should even be considered exceptions to the rule. Facebook and 37signals both practice self-centered design. 37s uses all their own products internally, and I imagine most Facebook devs are the right age to be on Facebook. By testing their designs against their own expectations, they can approximate the UCD process with less overhead and a much shorter turnaround time. Their success actually has a lot to do with their ability to internalize UCD, and is most definitely not a good example of why UCD is broken.
Their approach can only work when the target audience and the devs/designers are drawn from a relatively homogeneous group with shared core values around which the application can be built. In cases where the target audience isn't likely to include a lot of devs/designers, traditional UCD methods are still the best way to ensure that the needs of the audience are addressed. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=30642 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
