I'm sorry but one of the main goals of UCD is to avoid "self-centered" design. Once you go that route in any way, you are not applying UCD methods. Unless you consider users beyond your 4 walls, it ain't UCD. Simple.
Ignoring our best examples of successful design feels like bad business. It is standard Business practice to study case studies to learn from them. Avoiding these seems impractical. Why the heck doesn't anyone talk about how Google does (today) and Amazon has for a really long time DO use research. Google does mini AB tests out in the wild all the time, and so does Amazon. Now, I would like to hear from the host of UCD practitioners here about their top of market efforts they work on and how UCD was the champion that got them there? and which processes they used. -- dave . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=30642 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
