The most effective method we have used has been a cluster analysis
with comments on post-its. You can color code by participant to keep
things in perspective.
The last test we did was not only our site, but a competitive
analysis as well. (It this case, we color coded post-its with
sites.) Once complete with the analysis, we melded our groupings
with a take-off of the mental model. We drew a line under the groups
and then lined up with competitors provided the desired
functionality. In a quick glance you could spot the impending
threats, industry-wide opportunities, etc. Throw in some simplistic
SWOT type icons and viola, we had a visual summary of a ridiculous
number of tests, the shortest amount of analysis time in my career
and the most easily distributable results across all groups:
business, product, UI, etc.
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