Doh! I should have said affinity diagram with clustered results of
sites features and functions. I apologize for mistyping and causing
confusion!
We used Morae to perform the tests, so we initially spent time
logging comments, observations and errors. Once complete we had a
giant spreadsheet of the individual issues, quotes, etc. The
affinity idea sprang from our previous success with (and love of) the
K-J Technique (http://www.uie.com/articles/kj_technique/).
Once we had our grouped clusters we brought in some ideas from the
Mental Model virtual seminar Indi Young did with UIE. While not a
formal mental model, we pulled in quotes from user and stakeholder
interviews to see how they lined up with our usability test result
diagram. Under all of it we drew our line and then pulled in the
competitive analysis of who in our industry delivered each feature/
function in our clusters, regardless if it was utilized in the test.
If still interested, please write and I send you a cleaned up version
since it is difficult to conceptualize due to the melding of so many
different methods.
Sorry about the earlier confusion!
Erin
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