That is not nearly as crass as people that use incenting as a verb. Incentive is a noun. Incenting is an act of perversion, but nearly as bad as debottlenecking.
On Thu, Aug 7, 2008 at 10:25 AM, Christine Boese <[EMAIL PROTECTED]>wrote: > English teachers AND the NYTimes Book Review shudder in HORROR at the idea > of "architecting" as a verb (or in this case, a gerund, a verbal). > > E-VILE! > > We also find the word "gift" used as a verb perfectly revolting as well. > There is a perfectly good verb, "to give"-- and the idea of some marketer > "gifting" you with something is beyond absurd. > > Registered Complaint #475. > > Chris > > On Thu, Aug 7, 2008 at 9:17 AM, Will Evans <[EMAIL PROTECTED]> > wrote: > > > So Seth Godin has a new blog post <http://tinyurl.com/6rqluo> concerning > > the > > semantics of designing. vs. architecting which is rather interesting. > > > > Here is what he says -- > > Is architect a verb? > > "I confess. I like using it that way. > > > > I think architecting something is different from designing it. I hope you > > can forgive me but I think it's a more precise way to express this idea. > > > > Design carries a lot of baggage related to aesthetics. We say something > is > > well-designed if it looks good. There are great designs that don't look > > good, certainly, but it's really easy to get caught up in a bauhaus, > white > > space, font-driven, Ideo-envy way of thinking about design. > > > > So I reserve "architect" to describe the intentional arrangement of > design > > elements to get a certain result. > > > > You can architect a computer server set up to make it more efficient. You > > can architect a train station to get more people per minute through the > > turnstiles. > > > > More interesting, you can architect a business model or a pricing > structure > > to make it far more effective at generating the behavior you're looking > > for. > > Most broken websites aren't broken because they violate common laws of > good > > design. They're broken because their architecture is all wrong. There's > no > > strategy in place. > > > > Stew Leonard's, which used to be my favorite supermarket example, is > > architected to extract large amounts of money from customers. One > example: > > there's only one route through the store. You start at the beginning and > > work your way to the end. No one goes there to buy a half-gallon of milk. > > And he's not going to win any design competitions either... > > > > Or consider the architecture of the pricing at > > 37signals<http://www.37signals.com/>or the architecture of Hotmail's > > viral marketing campaign years ago. > > > > Architecture, for me anyway, involves intention, game theory, systems > > thinking and relentless testing and improvement. Fine with me if you want > > to > > call it design, just don't forget to do it." > > > > > > -- > > ~ will > > > > "Where you innovate, how you innovate, > > and what you innovate are design problems" > > > > > > > --------------------------------------------------------------------------------------------- > > Will Evans | User Experience Architect > > tel +1.617.281.1281 | [EMAIL PROTECTED] > > twitter: https://twitter.com/semanticwill > > > > > --------------------------------------------------------------------------------------------- > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... [EMAIL PROTECTED] > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | User Experience Architect tel +1.617.281.1281 | [EMAIL PROTECTED] twitter: https://twitter.com/semanticwill --------------------------------------------------------------------------------------------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
