Joe - I know what you're saying, and it's something I've considered quite a
lot.

But what do you think in cases where users' goals/needs really *could* align
with an environmentally beneficial perspective, assuming they realise it?
E.g. no user wants to spend more on energy, but the design of consumer
products often makes it easy to waste electricity for no benefit to the
user. Things on standby often draw significant current even though many
people assume that "it's just that LED that's being powered".

If a system can be redesigned to make it easier for users to understand
what's going on, and how they can use less electricity, then they benefit *
and* the environment benefits. It needn't necessarily be an
ideological/political thing at all: it could just be that a more efficient
interaction behaviour helps both user and 'society' as a whole. Just as,
say, improving the usability of medical equipment to reduce the likelihood
of error helps both patients and medical staff, by making their jobs easier.

I see that as a fundamental aspect of the whole field of design to influence
behaviour: if you can align users' needs with the 'other' intentions of the
system, then 'success' is much more likely...

Dan
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