I concur with all of Rob's comments. Certainly finding the right
incentive is key. One of my clients recently said that as the world
is in economic hard times, then we should be able to pay people less.
I defended this in the context of he cost of the test, i.e. paying 5
people $20 less each is a tiny saving in the context of the whole
session (for which a majority attendance is required), and the risk
it introduces.

Other pointers include:
- collecting people's cellphone numbers
- telling people you'll remind them beforehand (ensuring of course
you do)
- telling people the incentives are cash if this is the case
- letting people know that there's only a small number of attendees
so it's really important they attend
- informing them that it's a one-to-one, not a group (i.e. they WILL
be missed)
- giving them ALL the information to ensure their arrival on time.
This can include nearby parking, rates, payment methods, and how much
additional time to allow for this
- give clear instructions on how to find the facility. Many testing
facilities are hidden inside a nondescript buildling

Basically the key is the incentivize enough and mitigate all the
little things that can make a participant late

The other thing that helps is scheduling sessions with gaps between,
rather than back to back. This allows particularly insightful
sessions to extend, but also late showing participants a chance of
still doing a full session.




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Posted from the new ixda.org
http://www.ixda.org/discuss?post=38251


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