Hi all, My client is from the retail industry and I am working on their checkout process to increase conversion.
Currently these are the drop off numbers: >From Shopping Basket to Personal Details - 50% drop off >From Personal Details to Address Details - 50% drop off (user is forcedo to create account entering a new password, but there is no login for returning customers) >From Address Details to Payment Details - 40% drop off (user has to enter proof of address for credit check) >From Payment Details to Review and Confirm - 40% drop off (probably because of invalid information? or because they are unable to use one of the payment methods) >From Review and Confirm to Success - 50% drop off (this for me is the most curious because the user came through the entire form and just gave up? something wrong here) So I don't have numbers from other projects and would like to know if someone has information to say if these drop off rates are too high or are too bad. My guess is that from Personal Details to the end of the process numbers are too high. Anyone? Thanks! Rafael Schouchana ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
