Some hints that might help with improving conversion... 1) Don't make them create an account just to buy something from the store. Make that part optional.
2) The less pages for the checkout process you have, the better. If you can get the whole thing to a single page, your conversion should go up. It's not so much about people sharing their info, as it is the "work" required to share that info. 3) Also, be very upfront about how much shipping and other extra costs are going to be. If you can include this information in the cart, do so. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39119 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
