I agree with you Rafael, that sounds rather high to me. The 50% drop off from basket to personal details is not necessarily such a problem.
But when someone takes the time to fill in their personal details, they are basically telling you "Yes, I am intending to complete this transaction". According to your stats only 8 in 100 users actually make it from the address details through to confirmation. I'd carry out a heuristic evaluation, or even better some good old fashioned usability testing. Also try to find out whether there are any technical problems (slow page load times, server errors). What's your situation in terms of budget & time? Play your cards right and you could bring massive revenue improvements to your clients. Harry -- http://www.90percentofeverything.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
