I definitely second the above - shipping costs up front are a must,
requiring an account sign up isn't. Otherwise it feels like you're
pulling a fast one on the shopper.
Luke Wroblewski's Web Form Design has some great approaches and tips
for this: http://www.rosenfeldmedia.com/books/webforms/
And if you need to convince someone of the worth, read Jared Spool's
case study of one (sign up) button that made a $300m difference when
changed: http://www.uie.com/articles/three_hund_million_button/
Best,
Andy
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Andy Polaine
Interaction & Experience Design
Research | Writing | Education
Twitter: apolaine
Skype: apolaine
http://www.polaine.com
http://www.designersreviewofbooks.com
http://www.omnium.net.au
http://www.antirom.com
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