I think it's very brave of Skittles to use their brand to show what
everyone else is saying about their product as thats essentially what
the social media sites are. Twitter and Facebook are unmodulated and
as a result Skittles have no control over any of the content that is
displayed. 

I didn't realise another company had already done this type of
website 'design', if thats what one would call it. 

I doubt this is where website design is heading, as already mentioned
it wouldn't work for a lot of corporate websites. Businesses don't
want their clients to potentially be directed to negative comments
about their business. 

I've noticed that the Twitter feed for Skittles has been abused as a
result, with people using the word 'Skittles' in their tweets just
to show on that page. 


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=39555


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