2 valid points of view 1 video: http://www.youtube.com/watch?v=wx2nomhuMHs&eurl=http://www.plantingseeds.ca/blog/2009/03/skittles-useless-effort-or-great-experiment/
My 2 cents: Is the new Skittle "site" the "best use of social media?" No!! But, is it fitting for time (time = no one knows exactly how best to use social media). Yes. I don't think it's a model of what brands should do (I full heartedly believe in brand sites), but I think it's a great experiment. (i have always liked Modernista, but this is the first CPG to do it.) Overall, I agree with everything David (in the above video) said. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39555 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
