I saw that as a creative experimentation in application of networked
publics to a brand. Without having been paid to research their core
audience, without being paid to do a heuristic evaluation or usability
analysis, I can't say whether its affective or not.
Did Skittles scuttle its brand? Time will tell
http://www.goingsocialnow.com/2009/03/did-skittles-scuttle-its-brand.html
is an article by Shiv Singh over at Razorfish - and he does seem
comfortable doing so - but remember when reading his blog post that it
is the equivalent of asking Chris Mathews or Bret Hume to give a
reasoned analysis of the Mid-East Crisis. Singh is a (SM) Networked
Publics "Pundit" which means that he is not an interaction designer,
design researcher, or usability specialist - he's a pundit - and just
like Mathews and Hume - is welcomed to his opinion, but don't expect
it to be like asking an expert on anything but his own opinion. IMHO
~ will
"Where you innovate, how you innovate,
and what you innovate are design problems"
--------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.1281 | [email protected]
http://blog.semanticfoundry.com
http://www.linkedin.com/in/semanticwill
aim: semanticwill
gtalk: semanticwill
twitter: semanticwill
--------------------------------------------------------------------------------
On Mar 6, 2009, at 3:44 AM, Joel Laumans wrote:
skittles.com
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [email protected]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
