This should really be a discussion about Modernista.com, which is where the idea for the Skittles site came from (apparently -- the Modernista site got tons of press in the ad industry when it was launched, so I imagine the idea was repurposed from there).
It works well as a brand site for an agency, certainly. I'm not sure it does much to shape the brand for a product, other than conveying the idea that Skittles is playful and current... -Anne On Thu, Mar 5, 2009 at 1:31 PM, tina725 <[email protected]> wrote: > Anyone beeing keeping track of skittles.com? First twitter, then > facebook and now Wikipedia. Is it possible to really get rid of a > branded website? Is that where the future of web design is headed? > Interested to hear what people have to say. > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- Anne Hjortshoj | [email protected] | www.annehj.com | Skype: anne-hj ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
