If you have data that shows customers are frustrated with an aspect of the design, and yet the chief stakeholders choose to persist with that design, then the fundamental problem is not usability but education.
I agree with Alla above that instead of advocating sweeping changes of the UX design process, which may strike fear into the heart of execs, pinpoint one area where there is a tangible cost to the company, try to quantify it, support it with analytics or other data to the extent you can, and then propose the way forward to a more successful design with cost-effective iterations. Paul Bryan Principal Consultant, Usography Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44399 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
