Hi Jennifer, You're in a challenging position. Another thing to keep in mind is that you might be able to convince your Bosses the right thing to do is talk to your users directly to find their goals. I'm not being discouraging, because it's helpful to keep in mind as you try to sway them.
I'll point you to two articles, which explain in general how the market maturity determines the importance placed on design. We just read these at the UX Book Club Boston. It's food for thought: 1. Investing in Design by Jess McMullin -- http://nform.ca/publications/investing-in-design 2. Deriving Design Strategy from Market Maturity by Jared Spool -- http://www.uie.com/articles/derivingdesignstrategy/ Good luck with convincing your bosses that your customers want different things than they do, and have hope you'll make that difference clear. Cheers, Jason R. -- Jason Robb [email protected] www.jasonrobb.com www.uxboston.com http://uiscraps.tumblr.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from ixda.org (via iPhone) http://www.ixda.org/discuss?post=44399 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
