Do you have a list of company goals? And a list of research-based customer goals? Seems simple, but showing him those two lists... Well, you must have tried that.
A nice way to show alignment of two lists of goals is an example that's in The User is Always Right by Steve Mulder. He uses it for features but I prefer to use it for tasks. Put the users goals in a list in the left column. In the right column, put company goals as they might align with users goals. So for example, if a users goal is to "Keep track of their research in one place," a company goal might be to "Create repeat traffic." Then in the middle, describe the feature (or task) that might bridge the two. So for example, "Save research on the site so it's easy to find and add to." You might repeat company goals more than once b/c they might align to more than one user goal. Your VP may be resistant because the mismatch might be scary to him/her, but if you show how they can work together to lead to new ideas or improvements, that might help you sell the idea that they're not the same... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44399 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
