>From jennifer wolfgang
> 
> FYI, what I just heard from the stakeholder is that "this is an
> understood expectation" from the types of people who even get to
> this page. That it is essentially industry standard to not tell them
> there's a form; they understand that is the process.

You know, the stakeholder might be right. 

Sometimes it's just best to go with the flow, after making an appropriate
(i.e. not excessive) level of fuss.

Ideally, you'd then come right back into the conversation with: "Sure, and
of course we'll have the opportunity to double-check when we do the
usability testing".

Or you may simply have to wait until you can examine the drop-off rates and
the quality of the data collected.

Or it could be that the content is so compelling that users will put up with
anything. Many a bad form/bad form process has survived apparently
successfully because of reasons like that. For example, try wrestling with
many of the sites that provide access to academic journals. 

Keep cheerful!

Caroline Jarrett
www.formsthatwork.com

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