Hi Julia - The process is such:
1. Visitor reads an executive summary of a new study. 2. To get the full study, visitor must click a link that our stakeholder wishes to say "Read full study" 3. The link loads a form which the visitor must fill out in order to, "read full study" It's what I hear our teams here called "gated assets". We have several similar situations such as with our Trial Download products. The "other" purpose is internal: To collect as many 'leads' as possible for our field marketing team. Thus, currently, the form is quite long, asking - and requiring - a lot of information (name, phone, email, address, etc.). The issues I'm running into in our organization is that our field marketing team currently "owns" every form that is posted to our site, thus their needs for both a clean lead database as well as gathering as many leads as possible outweighs the needs of other groups who don't care about leads in the same manner. My goal as the UX person here is to start gathering valid supporting information that helps us to determine the "why" behind what we put on the site so that we can measure the results. Not sure if that addressed your question. In the meantime, I've gotten word that one stakeholder has gotten the OK to propose a form solution for their context. I will be involved in that discussion, which is a huge first step. :) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44570 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
