I'm starting too see that both camps are not open to persuasion; and I'll admit I'm still rediculously far from accepting any worthwhile ROI.
@jay. We know users cannot verbalise their eye movements; and we know they scan everywhere at break-neck speed looking for something to click. We can design for that without any eye tracking interpretations. A statement like: 'Rather than waiting many weeks or months to see live site click-thru behavior, you can incorporate eye tracking earlier in your product cycle to make the design process more efficient.' - really is overkill for: Make sure your navigation is obvious. Following a design lifecycle with observation, interview, heuristics and iterative evaluation is all that is necessary to uncover any issues. As Darth said 'Search your feelings' 'you know it to be true' . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44684 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
