Why thank you Harvinder.
There does happen to be a link on the homepage that was missed.
Upon analysis with the lovely Jay Jay, it seems this user's thoughts went as such:

Using a smaller laptop, so link is quite below the fold.
Clicked down to get to events tab, and bypassed seeing the link because my brain assumed it was an ad: that's where all ads are, on the right in boxes. Additionally, I was looking for: 'IX 10' or 'IxD 10' - not the full word 'Interaction', so the 'ad' didn't catch my eye.

Point being, of course, is that the user (myself) tried to find the data in search, and on site (general) and (specific page.) Only one of those three options actually had the information, which was not seen. We need to, as we do in our work, give the user as many options as possible to find what they are looking for - this is why libraries cross-catalog.

This also may show the importance of SEO, eh?
Remember, I googled for it first....
An event page should always pop up within the first five hits, no?

On Dec 16, 2009, at 1:21 PM, Harvinder wrote:

I am sorry to hear that. Well let me cover up for you. Here is the link and also a 50 dollar discount code for you to register and get discount. Let me
know if you have any questions.

Save $50 on registration using discount code IxD10Bestica!

In conjunction with the Savannah College of Art and Design (SCAD), the
Interaction Design Association (IxDA) is proud to announce Interaction10, the premiere gathering of interaction design professionals. Interaction10
takes place February 4-7, 2010, in historic Savannah, Georgia.

Every year, the interaction design community gathers to stretch our minds, sharpen our skills and inspire each other at a conference centered around the design of interactions between people and technology of all types, from
websites and applications to mobile devices, consumer electronics,
digitally-enhanced environments, and much more.

This year marks our third annual event, and we're proud of the program we've
put together, featuring three full conference days, one day of
pre-conference workshops, and our first-ever student competition, local design challenge, and even an art exhibition. And we're honored to have incredible keynote speakers including Paolo Antonelli, Dan Hill, Jon Kolko,
Ezio Manzini, Bill Moggridge, and Nathan Shedroff.

Pre-conference workshops help you dig further into topics such as sketching, scenarios, research, and even prototyping with Arduino. Over 40 conference presentations, discussions and activities cover a wide range of topics that
will leave you educated and inspired.

Mark your calendar so you don't miss this incredible opportunity!

* Learn more at http://bit.ly/ixd10b
* Register at http://bit.ly/ixd10br

Save $50 on registration using discount code IxD10Bestica!

Interested in entering our Student Competition? Incredible prizes include
trips to the conference for finalists. Deadline is December 31!

* Learn more at http://bit.ly/ixd10studentcomp

Sign up for the Local Design Challenge, sponsored by Adobe. Prizes include a
copy of the Adobe Creative Suite. Deadline is January 15!

* Learn more at http://bit.ly/ixd10designchallenge


Harvinder Singh
210-614-4198 O
210-884-1311 C
[email protected]
www.bestica.com
Bridging the UX/IT Talent Gap
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Contribute to Usability/Design Challenges Through Our Blog


-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of live
Sent: Wednesday, December 16, 2009 3:11 PM
To: Ixda
Subject: [IxDA Discuss] A Funny Thing Happened on the Way to the URL

I just now had a conversation with a colleague and wanted to give them
the URL of IxD10.
This is what happened:

I googled: 'UX10'.
My bad. Doh. So I tried: 'IX10'
No go. I try: 'IxD10'
OK, I give up and go to the IxDA website. I look around front page for
information.
De nada. So I click on Events.
STILL. CAN'T. FIND. INFORMATION. Or URL to send to colleague.

Decide I may not go to conference after all.

Truly, truly sad.
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