Ah, the but the user wasn't looking for their Twitter profile - they were looking for a website.

And my point again stands - the queries were invalid, but that was NOT known to the user. So, again, multiple marketing mediums for information as we like to say in the biz.

You have to cover all of your bases - which is why we often tend to buy keywords that aren't exact, but close, because we know we will catch folks misspelling, etc.
As example, who do think owns gogle.com?



On Dec 16, 2009, at 1:56 PM, Daniel wrote:

Interesting post. The first two queries you tried were invalid - not
sure why you would have tried them in the first place since they have
nothing to do with the event itself - they look like names of Sony
gadgets.

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