On 17 Jan 2016 at 19:48, lektwik via EV wrote:

> The technology you manage to put together in your "niche" car won't
> even come close to what Tesla (and other automakers) are capable of. 

Probably not, but after more thought, I'm not so sure any more that that 
really matters much after all.  The people who'll buy his cars aren't likely 
to ever drive them anywhere near the limit.  It's probably enough for the 
cars to look fast and feel fast and - especially - COST fast.  

I'm guessing that the most important features are the price tag, and the 
fact that a guy making a quarter of the buyer's eight-figure salary won't be 
able to get one.  

The fact that it's an EV is just another source of image for the customer.  
That would make it appropriate for a big bucks financier to buy for his 
"environmentally conscious" mistress, for example.

I see where Jack's coming from about not having much time to think this 
over. The time to do something like this was really 5-10 years ago, when 
production EVs were essentially unavailable.  OTOH, Jack's business advisors 
probably wouldn't have even thought of suggesting an EV back then. 

It's easy for us to be cynical about this kind of enterprise.  Probably very 
few of us ever have any significant contact with the world of Jack's 
customers (or want to).  But there's a whole niche market devoted to selling 
ultra-luxurious-high-end stuff, and not just cars, to people who have more 
money coming in than they can ever possibly spend.  These are the kind of 
folks who will drop a few tens of millions on a daughter's wedding, for 
example, or hire a caterer-planner for a 70-person birthday party at $6-10k 
per guest.

What you sell them has to doesn't have to actually be all that good, though 
that's a nice side benefit.  It does have to LOOK good, and be exclusive and 
expensive.  

For many reasons, I could never do what Jack is trying to do, but I wish him 
luck in it.

David Roden - Akron, Ohio, USA
EVDL Administrator

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