On Mon, Feb 1, 2010 at 12:39 PM, Salve J Nilsen <s...@pvv.org> wrote:
> Hi!
>
> Leo and I had a few mails off-list, and some assumptions came about that I
> didn't make clear enough...
>
>
> Leo Lapworth said:
>>
>> On 31 January 2010 20:48, Salve J Nilsen <s...@pvv.org> wrote:
>>>
>>> Here's the card front I just made:
>>>
>>>  http://www.pvv.org/~sjn/FOSDEM-Perl-promo-card-front-1.0.png
>>>
>>> (Note the purposeful use of low-res graphics, the Comic Sans font, and
>>> pointless italics. :)
>>
>> Nice idea, is there anyway to make it more positive?
>
> [snip]
>
>> Leading with a negative, is... well negative, even if it's funny when
>> (/if?) you look at the other side?
>
> The cards are made for *giving* to people (not just keep lying around for
> people to pick up by themselves.) When giving the card, you're in fact
> introducing yourself as a member of the Perl community (hence the
> size/format of the card and the big logo) at the same time as you give them
> a self-deprecating (put-down type) joke.
>
> When giving any card to someone in person it's almost automatic for people
> to read the text on the card, especially if they can see at first glance
> that there's something vaguely relevant for them there (that's why I made
> the front side with "Perl" and the onion logo as big as sensibly possible.)
> At second glance - should they find the logo/text relevant to them - they
> see the bottom text, and are rewarded with something amusing.
>
> The point is to _give_ people something amusing/memorable that they want to
> _keep_. Something they can bring home and tell their friends about: "Look
> what the crazy Perl people were giving out at the conference! I brought a
> few extra."
>
> Yes, you could put any joke on the card, positive or otherwise, but in the
> end it doesn't matter much. I chose the self-deprecating one becaue 1) it's
> true - but we do something about it, and 2) it's false - since we're
> standing in front of him giving obvious (but funny) marketing material.
>
> It's this paradox I'm aiming for here, and which makes the whole thing more
> surreal/funny. What kind of marketing people introduce themselves as sucking
> at marketing?
>
> (At this point, imagine what we have in common with the FOSDEM crowd... Are
> we the only ones that suck at marketing there? No. But we make something
> amusing out of it.)
>
> "We're not doing marketing, we're just raising awareness!"
>
> Yes. We are. And we're cheating at it by making something funny. :)
>

So will you be bringing a few to FOSDEM already?

Gabor

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